Stop Selling. Start Leading the Negotiation.

In recent years, buyers in B2B sales have gained the upper hand in negotiations. But that doesn’t have to be. In every keynote, I blend the art and science of negotiation with the reality of high-pressure B2B sales, giving sales teams the training in mindset, toolset and the language you need to sell more and sell faster. We go beyond B2B sales leads and prospecting, and into the tough conversations that close deals. These talks are designed for revenue leaders, sales teams and enablement professionals ready to elevate their performance at the deal table.

I help B2B sales teams with the confidence and insider knowledge they need to turn every negotiation into a massive advantage.

Keynote Examples & Learning Objectives:

• Discounts Don’t Close Deals. Confidence Does: How to hold value and defend margin without losing the deal

• The Inner Game of Negotiation: Mindset mastery and tactical take-aways for high-stakes conversations

• The Path Through Procurement: What sellers must know (and do) when professional buyers get involved